A More Personal Approach to Pediatrics
What is Direct Primary Care (DPC)?
Direct Primary Care (DPC) is an emerging, alternative way to deliver healthcare that puts families and their doctors back at the center of care. Instead of going through insurance for every visit, families pay a monthly membership for direct access to their pediatrician.
It’s not meant to replace your insurance—it’s meant to work alongside it.
By filling out the survey below, it will help us shape something that truly serves your family and our community.


Why Parents Choose or Should Consider DPC ?
- Direct Access to Your Pediatrician (through phone call, secured text, or email messaging)
- House calls in certain Geographic Areas
- Same-Day or Next-Day Appointments
- No more waiting weeks for sick visits
- Longer, Unrushed Visits
- Ask questions, get clear answers
- No Surprise Bills
- One flat monthly fee
- Compassionate, Relationship-Based Care
- Your doctor truly knows your child
How Direct Primary Care (DPC) Works With Insurance
Think of DPC as a membership for personalized care and access. You still must keep your primary insurance for:
- Emergency room visits
- Specialist referrals
- Hospital stays
- Vaccinations
- Medications (some meds may be distributed directly by DPC doc)
- But your day-to-day care happens in a simpler, more supportive way—directly with your doctor.

Common Questions
No. It’s a membership-based model that offers primary care directly without billing insurance for every visit.
Yes! Most families do. DPC is meant to complement your insurance, not replace it.
We can refer you just like any traditional practice. However, some insurances may require child to see in network provider to formally authorize referrals.
Not at all. DPC is especially helpful for families who want more time, more access, and less stress around their child’s health.
Both Concierge Pediatrics and Direct Primary Care are healthcare models that prioritize personalized care, direct access to physicians, and preventative healthcare. Despite the nomenclature, they are both similar in the care provided. They both operate on a subscription-based system. In this model, pediatricians offer direct medical care to their patients without the involvement of insurance companies or third-party payers. However, there are some concierge practices that do, bill some services to insurance companies (usually PPO plans).
Under Concierge/DPC, patients pay a monthly or annual membership fee to their pediatrician, who then provides them with a range of services such as preventative care, acute care, chronic disease management, behavioral health counseling, and more. This payment model allows for longer appointments and more personalized care, as the pediatrician is not constrained by the limitations of insurance billing codes and reimbursement rates.
Services: Concierge/DPC focuses on primary care services
Load: Both models have a lower patient-to-doctor ratio than traditional insurance-based practices and depending on the number of providers in the practice, which comes out to a maximum of 200-350 patients per provider. In comparison traditional insurance-based practices have 2,000-3,000 patients per provider.
Unfortunately, regular house calls went by the wayside in the 1960s. During this period, doctors started to focus on economic efficiency, inspiring a change to seeing patients in their offices. Additionally, in the 1960s, insurance plans became more commonplace, and the doctor-patient relationship moved from personal to more business-like.
During that transition in the 1960s it was thought house calls were "an inefficient use of doctors’ time", however, the almost complete elimination of house calls has not increased efficiency, it has only transferred the cost of travelling and waiting from doctors to patients.
Yes that is standard with many DPC pediatric offices! There are so many issues and conditions that can be managed without bringing your child to the office or urgent care. We will help you via secure text and email, send us a picture, and virtual video visits. And of course, we are available via a telephone call. We do it all, as you and the doctor see best for your child. After all, we provide unparalleled access to your pediatrician.
In the DPC model, health insurance is used just like your other types of insurances – for unforeseen situations that may occur. Every child needs a pediatrician – it is not an unforeseen need. And the price is right. The average membership costs about $5 per day. That’s right – about the same as you pay for a Starbucks coffee or a movie stream. And for your membership you get services not found in a traditional pediatric office (review table below). Whole Pediatrics will provide a medical experience unlike anything you’ve had before.
Just because you have health insurance does not mean you are receiving the highest quality pediatric care. Our goal is to do what is best for our patients. Look at the list of services you receive all for one flat monthly membership (see FAQ on included services) without copays or charges for services not covered by your insurance (and you have certainly experienced that).
Our goal is to provide unparalleled access to your doctor providing you piece of mind and added comfort in knowing unforeseen medical issues are covered too.
The membership model is actually more affordable for many families! The savings becomes clear when you consider the lower cost of a high deductible health plan (HDHP), the avoided office visits for minor medical problems like some rashes and pink eye, the all-inclusive office testing for strep, flu, and COVID, and the likelihood that you will avoid several urgent care or ER visit every few years. In a traditional practice, all these visits would add up to several thousand dollars a year.
If you feel the Concierge model is right for you but that you cannot afford membership, speak with us. Since we do not take insurance, we do have limited reduced rate memberships available.
Absolutely. Have you ever scheduled an appointment months in advance, only to sit in the waiting room for an hour, followed by an unsatisfying 10–15-minute visit with your pediatrician? Or called the doctor’s office in the morning with a question only to receive a call back at the end of the day and find out you still need an appointment? These scenarios are common. Because of the DPC model, our pediatric care different. This is pediatric care designed for your family.
For one flat monthly subscription you have unlimited access to your doctor (in person or virtually). You will not be brought into the office just so an insurance claim can be generated to pay for a doctor’s time. You will not be rushed during your appointments. Your doctor will have the time to truly get to know you, your child, and your family. We will help you realize your dreams for your children. We will assist you in becoming the best parent possible and to have healthy, happy, and thriving children
Yes, we believe that parents and children get better care in the comfort of their own home. We currently offer all care in your home or at the home of an authorized care giver. This is to make getting care as easy as possible and allows for less stress, especially when your child is sick. We even bring the baby vaccinations to your home! Other home-based visits may occur if your doctor feels it is right for your child’s needs.
What Happens Next?
We’re gathering input from families who are interested in this model of care. If you haven’t already, fill out our survey below to help us shape something that truly serves our community. We can’t wait to care for your child in a more direct, compassionate way.